We strive for quality campaigns that work for our clients which is why we have employed a number of direct mail specialists who assist our clients with campaign planning. Direct mail may be seen as an expensive marketing channel in decline however, we know that it’s most definitely not and with constantly evolving and innovative campaigns, direct mail could provide the boost your marketing strategy is looking for – given the right guidance, support and execution. Research from The Data & Marketing Association (DMA) proved that 79% of customers immediately act on direct mail which is a great deal of difference compared to email at 45%.
With new technologies and innovative mailings, our direct mail services could provide the cut through your business is looking for in a predominantly online world. With a crowded digital marketing sphere, we’ve seen direct mail response rates increase for a number of years. Providing direct mail services for businesses across Yorkshire and the Humber for a number of years has allowed us to see the true power direct mail can offer. Whether you’re looking to promote the end of a sales period with a postcard to your highest value customers or help set your customers’ expectations with a booklet, we can design, print and fulfil your entire campaign enabling you to focus on the bigger picture. Established in 1992 we quickly grew to become a leading authority in the direct mail world offering a complete end-to-end mailing solution for businesses of all sizes. These data points are captured and monitored for campaign performance and used in analysis for future campaigns and internal training.Our direct mail services in Yorkshire and The HumberĪs a leading direct mail specialist in the UK, Central Mailing Services have been servicing businesses across Yorkshire and The Humber for a number of years. This integrative and full-scale approach allows us to track when a recipient has received the direct mail piece and when they have completed an action (website visit or phone call). Since 80% of sales are made between the 8th and 12th contact, we leverage this key component of repetition by driving your audience to your website and reaching them on the digital platforms where they spend most of their time This integrative, multi-channel approach allows us to match your mailing addresses to social media accounts like Facebook and Instagram, and show your target audience ads on the Google Display Network before, during, and after a campaign launches. Looking to take your direct mail marketing efforts to the next level? We offer an integrated digital add-on designed to track the effectiveness of your campaigns online while generating 8–12 additional ad displays for every mailed piece. We can even further hone in on your target audience and branch out into areas like email marketing if it makes sense for your goals. With strategies including a decile ranking system, we help you identify the top percentage of contacts who are most likely to engage with you. Our targeted direct mail advertising services dig into the demographics you should be targeting.
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